Submission Guidelines

To ensure swift processing of artwork for our custom products while minimizing costs, please adhere to the following guidelines:

  • Artwork should be submitted in vector format as an Adobe Illustrator file (AI or EPS) whenever possible.

  • Adobe PDF (PDF) files are also accepted as long as they are vector.

  • Photoshop (PSD) files will be accepted for some projects if they are high resolution at the final print size.

  • Adobe InDesign (INDD) files are not preferred but may be accepted for applicable projects if all corresponding files, fonts, and images are packaged correctly.

  • All images must be embedded within the file.

  • All text must be converted to outlines.

  • Any raster image must be high resolution (300dpi minimum) at the actual print dimensions.

  • Do NOT delete template layers where applicable.

  • Artwork must be placed on its own layer, separate from any template layers.

  • If Pantone Matching System Color (PMS/spot color) match is desired and applicable to your order, all submitted artwork must contain the correct PMS color values and be called out in the artwork files and/or in the Swatches panel in Adobe Illustrator.

  • Files too large to attach to an email may be sent via our WeTransfer account. Please indicate this method to your Account Manager so they can alert the Art Department to the incoming file(s).

  • All text must be converted to outlines.

Additional Tips

Raster VS Vector Images

Raster ImageVector Image

Raster images and vector images are two common types of digital graphics, and understanding their differences is crucial for ensuring the best quality artwork on your promotional items.

Raster Images

Think of raster images as digital photographs. They are made up of a grid of pixels, where each pixel contains color information. Common raster file formats include JPEG, PNG, and GIF. Raster images excel at capturing complex details and realistic scenes, making them ideal for photographs and images with intricate textures or gradients. However, raster images have a fixed resolution, meaning that if you enlarge them too much, they can become pixelated or blurry.

Vector Images

On the other hand, vector images are created using mathematical formulas to define shapes and lines. Instead of pixels, they use points, lines, and curves to represent graphic elements. Vector file formats include EPS, AI, PDF, and SVG. The key advantage of vector images is that they are infinitely scalable without losing quality. You can enlarge or shrink a vector image as much as you want, and it will remain crisp and sharp. This scalability makes vector graphics perfect for logos, illustrations, and text-based artwork.

Why It Matters

When preparing artwork for your promotional items, it’s essential to use the correct file format. It’s safe to say that 99% of the time, vector graphics will be required for a project due to the size and/or imprint process as they are best for logos, text, and simple graphics that require scalability. Raster images may be suitable for some projects with photographs or complex textures, if they are submitted at the proper size and resolution. By providing the appropriate file format, you ensure that your artwork looks its best on your promotional items, delivering a professional and polished impression to your audience.

Resolution

Low Resolution Raster ImageHigh Resolution Raster Image

When it comes to digital graphics, resolution plays a crucial role in determining the quality of your final printed materials. Resolution refers to the level of detail or clarity in an image and is typically measured in dots per inch (DPI). Note that this only applies to raster graphics (JPEG, PNG, GIF, etc).

What is DPI?

DPI represents the number of dots or pixels per inch in an image. The higher the DPI, the more detailed and sharper the image will appear when printed.

Why 300 DPI?

For promotional items, such as banners, signage, or printed materials, it’s essential to have artwork with a minimum resolution of 300 DPI at 100% scale. This level of resolution ensures that your designs will appear crisp, clear, and professional when printed.

Why It Matters

Artwork with a resolution lower than 300 DPI may appear pixelated or blurry when printed, especially when viewed up close or at a larger scale. By providing artwork with a resolution of 300 DPI or higher, you ensure that your promotional items maintain their quality and make a positive impression on your audience.

Tips for Submitting Artwork

When preparing your artwork for submission, always check the resolution to ensure it meets the minimum requirement of 300 DPI at 100% scale. If your artwork does not meet this standard, resizing or enlarging it will not improve its quality. Instead, consider recreating the artwork in vector format for optimal scalability and clarity.