Expertise Employed:
Semi-Permanent Display
Creative Services
Fulfillment
Logistics
Opportunity
Claire’s partnered with Macy’s to open a store-in-store concept in efforts to further diversify the brand’s retail footprint. This collaboration will require new fixtures to merchandize their jewelry, beauty products, and other items to give shoppers more way to style.
Solution
Our engineers researched various materials to create a high quality and functional display while minimizing costs. The design was a four-sided spinner with slat walls for versatility, storage compartments for additional inventory, heavy duty casters for easy mobility, and custom pantone accents to highlight Claire’s branding.
Result
Claire’s expands on a growing list of retail partners including Kohl’s, Walmart, CVS, DSW and other grocers like Albertsons and Kroger. We’ve included additional accessories to further enhance the display to fit various markets.